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My Philosophy
I love making complex tasks feel like a breeze for users. The satisfaction of knowing that I have made a positive impact on the user's experience is incredibly fulfilling & motivating.
Become the user
By becoming the user, I gain insights & empathy that can't be obtained through research alone. I start to see the world through their eyes and feel the frustrations & joys they experience.
Design is a multifaceted process that involves different skills, perspectives & knowledge areas. Collaboration not only helps to generate more ideas & perspectives, but also to refine & validate these ideas through feedback and iteration.